Hello, markITwrite fans and friends, and welcome to your weekly marketing news roundup.
We’ll have regular features Google Doodle of the Week and The Big Question, as well as two big stories from the week’s marketing news. So, whether you’re managing social media, generating leads, or writing an article of your own, it’s time to move away from the keyboard, grab your mug of thick black caffeinated joy (yes, black – if you put milk in your coffee, you’re wrong; objectively and unequivocally, wrong), and settle down for a cosy read.
Thank Blog It’s Friday!
Google Doodle of the Week
(Image source: google.com)
With all the excitement around the arrival of All Hallows Eve, Halloween, Samhain, or whatever you choose to call our yearly celebration of all things sinister and spooky, you may not have realised the Mexican festival El Día de los Muertos occurs just two days later on the second of November.
The Day of the Dead is the time when Mexicans decorate their houses and paint their faces in a colourful celebration and honouring of death. In Mexico, death is considered part of the cycle of nature and something to be held in high regard, rather than feared.
Candlelit altars of ofrendas (offerings) are placed in cemeteries to honour deceased loved ones. Sugar skulls, incense, flowers, photographs, and pan de muerto are placed to help the dead find their way back to the land of the living.
The celebrations begin on the first of November on ‘All Saints Day,’ which is dedicated to children, and then followed by ‘All Souls Day,’ which is for the adults. Dogs are considered spirit guides which assist souls in their passage to the afterlife, which is why a spectral canine takes prominent place on this charming and colourful Google Doodle which pays tribute to this wonderful celebration.
Burger King Takes a Cheeky Swipe at McDonalds with its Halloween Advertisement.
The two fast food giants Burger King and McDonald’s have been rivals for as long as the public has craved cheeseburgers – and both companies have frequently engaged in light-hearted and playful banter on social media in a constant game of one-upmanship.
However, this week, Burger King’s side of the feud took a darker and more sinister turn – releasing a new advert featuring a very familiar looking clown.
(Video source: youtube.com)
The advert features a young man leaving his house on a bicycle when he becomes aware of a Ronald-esque harlequin following him on a child’s tricycle. As the man rides away, sinister clowns start to appear from all directions. He eventually makes it to a Burger King restaurant to seek refuge and reaches safety – or does he?
At once evoking memories of classic films such as Stephen King’s IT, Assault on Precinct 13, and Night of the Living Dead, as well as recent hit Stranger Things, the advert is very well put together, and definitely worth a look. Pay particular attention to the fantastic John Carpenter style music.
Review of Gambling to Target Affiliates and Promotions with New Ad Guidance
After a yearlong review, the UK government has finally declared that it’s ready to act regarding the tackling of problem gambling in the country. Gambling has become a massive industry in recent years, with the proliferation of online casinos, bookies, and bingo sites, making placing a bet easier than ever before.
Details won’t be revealed until the new year, but The Department for Culture, Media and Sport (DCMS) says the new guidance will be drawn up by the Committees of Advertising Practice, and will “help protect those at risk of problem gambling, and children and young people, by ensuring that the content of gambling adverts does not encourage impulsive or socially irresponsible gambling”.
The Advertising Standards Authority (ASA) recently upheld a complaint against Ladbrokes, SkyBet, Casumo and 888, for an affiliate campaign which presented a story claiming a man had cleared all his debts and funded his wife’s cancer treatment after a single win on Sky Vegas. The ad was described as highly misleading, as it made no effort to communicate the story as untrue, and designed to specifically prey on vulnerable people.
The UK Labour Party’s deputy leader Tom Watson MP said at the time: “The disgraceful cynicism of these ads is breathtaking. While these ads were produced by an affiliate, they are ultimately the responsibility of the betting companies whose products they were selling. The Gambling Commission needs to take strong action against the beneficiaries of these disgusting ads, to make clear that nothing like this can be allowed to happen again.”
The Big Question
Thanks for reading, I hope you enjoyed this week’s TBIF. Please head down to the comments and let us know your thoughts on any of the stories we’ve reported this week, and of course, your opinion on this week’s Big Question…
With Twitter increasing its character count to 280, do you think the social media platform is losing its identity? If so, which platform do you think presents real competition for the little blue bird?
See you in seven.