Beyond Bitcoin – A Blockchain Primer
Post

Beyond Bitcoin – A Blockchain Primer

To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst. People started defaulting on their secured finance after years of irresponsible lending and borrowing now began to yield...

Posted by 27th April 201827th April 2018
Did I Really Write That? – How to Conduct a Content Audit
Post

Did I Really Write That? – How to Conduct a Content Audit

What makes carrying out a regular content audit a good practice to get into? You would be hard-pressed to find a single writer today (this author included) who doesn’t look back on earlier work with their teeth clenched in abject embarrassment. Like anything else in life, writing is a skill, and very few people come straight...

Posted by 23rd April 201823rd April 2018
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
Post

Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 201819th April 2018
Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
Post

Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 201817th January 2018
Inbound vs. Outbound Marketing – Which is Right for Your Business?
Post

Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change relatively frequently – such...

Posted by 29th November 201729th November 2017
Thank Blog it’s Friday!! – 24/11/17
Post

Thank Blog it’s Friday!! – 24/11/17

Hello there and welcome to a brand new edition of your favourite weekly marketing roundup – Thank Blog it’s Friday. It’s been an exciting week here in the markITwrite office producing a ton of great material for clients, new and old. However, we’re never too busy to bring you regular features, Google Doodle of the...

Posted by 24th November 201724th November 2017
How to Market Your SaaS Company
Post

How to Market Your SaaS Company

Software as a service (SaaS) is one of the biggest trends to hit the producers of IT solutions in a long time. Gone are the days when customers walked into a store and picked up the latest version of their favourite software package on a CD or DVD ROM – or even downloaded it wholesale...

Posted by 21st November 201722nd November 2017
Thank Blog it’s Friday!! – 17/11/2017
Post

Thank Blog it’s Friday!! – 17/11/2017

Greetings and salutations my busy markITwrite bees, and welcome to another edition of the seminal and ground-breaking TBIF. We almost didn’t have time to bring you an episode this week, but we know how disappointed you’d all be without some hard-hitting and fearless journalism to sup your coffee to. So, I have taken some time...

Posted by 17th November 201720th November 2017
How to Take Your Online Sales to the Next Level in Time for Christmas
Post

How to Take Your Online Sales to the Next Level in Time for Christmas

There’s no such thing as too many sales for an ecommerce company. Whichever market a business is operating in, there should always be a focus on increasing the number of products ringing through those virtual registers. However, it can sometimes be confusing to establish where improvements can be made. Any changes put in place are...

Posted by 16th November 201717th November 2017
Thank Blog it’s Friday
Post

Thank Blog it’s Friday

Hello, markITwriters, and welcome to another edition of your friendly neighbourhood weekly roundup. We have our regular Google Doodle of the Week and Big Question features for you, as well as a couple of our favourite stories from the last seven days of marketing news – and they both have a decidedly seasonal feel to...

Posted by 10th November 201713th November 2017
  • 1
  • 2