Strange Bedfellows: Social Media Marketing for Telecoms
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Strange Bedfellows: Social Media Marketing for Telecoms

Social media is continuing to be a big deal in almost every aspect of life, and business is no exception. However, while there are general rules which can be applied to many industries, it never hurts to look at some of the nuances which can apply to specific fields such as telecoms. Social media use as...

Posted by 10th September 201811th September 2018
Why Telecoms Companies Should Be Focusing on Customer Experience
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Why Telecoms Companies Should Be Focusing on Customer Experience

Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business. However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield...

Posted by 5th September 201813th September 2018
Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content
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Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content

When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind. For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’re selling,...

Posted by 20th August 201820th August 2018
This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands
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This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands

If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of their lead generation. In fact, the customer journey begins with content. 86% of buyers start their process with non-branded searches, and the...

Posted by 1st August 20183rd August 2018
#NoFilter Necessary with Our Guide to Social Media Marketing
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#NoFilter Necessary with Our Guide to Social Media Marketing

Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process. Content marketing plays the long game and it’s very good...

Beyond Bitcoin – A Blockchain Primer
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Beyond Bitcoin – A Blockchain Primer

To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst. People started defaulting on their secured finance after years of irresponsible lending and borrowing now began to yield...

Posted by 27th April 20183rd August 2018
Did I Really Write That? – How to Conduct a Content Audit
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Did I Really Write That? – How to Conduct a Content Audit

What makes carrying out a regular content audit a good practice to get into? You would be hard-pressed to find a single writer today (this author included) who doesn’t look back on earlier work with their teeth clenched in abject embarrassment. Like anything else in life, writing is a skill, and very few people come straight...

Posted by 23rd April 20183rd August 2018
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 20183rd August 2018
Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 20183rd August 2018
Inbound vs. Outbound Marketing – Which is Right for Your Business?
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Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change relatively frequently – such...

Posted by 29th November 20173rd August 2018