Like most updates to Facebook, the introduction of new profile layout Timeline has come in for a lot of complaining and criticism from the social media site’s 900 million users. Now a new scam has emerged which promises to remove the feature and revert profiles back to their previous look.

It seems that at the moment, the scam takes the form of a phishing email, as received by Naked Security at Sophos and shown below. It’s not yet known what the payload for clicking on the linked contained within the email is, but it’s best avoided whatever the case.

The link takes you to a Turkish website where you’re then required to install a browser extension which promises to remove Timeline.

The terms of use for the add-on are written in Turkish, but warn users that the extension is for use by Turkish people only. In addition to the email scam GFI Lab reports that a similar app is doing the Facebook rounds which results in a requirement to fill out a load of surveys.

Survey scams are common on the social media site and often result in users unwittingly signing themselves up to premium rate services, being taken to third-party malicious websites, or at best, receiving a slew of unwanted sales calls.

Suffice it to say, the Timeline remover doesn’t work and is just the latest in a long line of scams designed to make you part with cash, in one way or another. It’s bound to prove popular and catch many unsuspecting social networkers out though, just like the ‘See Who Views Your Profile’ scam which continues to propagate at an alarming rate.

Add these to the huge amount of celebrity, photo, video and voucher scams that continue to do the rounds and a wise man may think that it’s about time Facebook users woke up to security issues. If my experience is anything to go by, normally sensible people will click on pretty much anything that appears on the site.

Perhaps Facebook Security could be doing more to warn users of the dangers, although they previously installed additional measures designed to remove malicious links and apps. However, these measures clearly aren’t working effectively enough as the site continues to be the most attacked on the net. Of course, this is for the most part due to the enormous amount of users Facebook has, but it’s also because of the gullibility of many users.

If you consider that 90% of people trust the activities of their friends on the social media site, then it’s easy to see how these things propagate, as many people will click through on something a connection has posted (or so it seems).

This trust, unfortunately, is leading users to become infected with malware or being out of pocket, or both.