Did I Really Write That? – How to Conduct a Content Audit
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Did I Really Write That? – How to Conduct a Content Audit

What makes carrying out a regular content audit a good practice to get into? You would be hard-pressed to find a single writer today (this author included) who doesn’t look back on earlier work with their teeth clenched in abject embarrassment. Like anything else in life, writing is a skill, and very few people come straight...

Posted by 23rd April 201823rd April 2018
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 201819th April 2018
Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 201817th January 2018
Get Your Cyber Security Marketing Locked Down with these Proven Strategies
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Get Your Cyber Security Marketing Locked Down with these Proven Strategies

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million – in a cyber-threat environment where it’s been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000. Data breaches, Denial of Service,...

Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy
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Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy

Gone are the days when “telecommunications” meant the same thing to the buying public as “telephone, fax machine, and directory services.” Digital technology, the internet, and the merging of various data and content streams have added entirely new dimensions to the telecoms landscape. Providers these days are just as likely to be offering office management,...

How to Get Quality Inbound Links
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How to Get Quality Inbound Links

Almost everyone knows, if you want your business to be successful in the digital space, SEO is the key. They also know, the best way to get people to return to their website time and time again is with regular and good quality content. Whether the content in question consists of blogs, articles, white papers,...

Posted by 25th October 20178th November 2017
How to Write Killer Content for Your Tech Company
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How to Write Killer Content for Your Tech Company

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look...

Posted by 23rd October 20178th November 2017
Is Content Marketing Worth the Investment?
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Is Content Marketing Worth the Investment?

Is content marketing worth it? This question has been vexing marketing professionals concerned by a lack of progress from traditional methods of advertising and promotion. Though brands and services can seldom go wrong with an innovative concept or catchy slogan, the digital economy demands more from businesses than keystone ideas and Hollywood-style rhetoric to ensure...