Get Your Cyber Security Marketing Locked Down with these Proven Strategies
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Get Your Cyber Security Marketing Locked Down with these Proven Strategies

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million – in a cyber-threat environment where it’s been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000. Data breaches, Denial of Service,...

Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy
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Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy

Gone are the days when “telecommunications” meant the same thing to the buying public as “telephone, fax machine, and directory services.” Digital technology, the internet, and the merging of various data and content streams have added entirely new dimensions to the telecoms landscape. Providers these days are just as likely to be offering office management,...

How to Get Quality Inbound Links
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How to Get Quality Inbound Links

Almost everyone knows, if you want your business to be successful in the digital space, SEO is the key. They also know, the best way to get people to return to their website time and time again is with regular and good quality content. Whether the content in question consists of blogs, articles, white papers,...

Posted by 25th October 20178th November 2017
How to Write Killer Content for Your Tech Company
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How to Write Killer Content for Your Tech Company

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look...

Posted by 23rd October 20178th November 2017
Is Content Marketing Worth the Investment?
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Is Content Marketing Worth the Investment?

Is content marketing worth it? This question has been vexing marketing professionals concerned by a lack of progress from traditional methods of advertising and promotion. Though brands and services can seldom go wrong with an innovative concept or catchy slogan, the digital economy demands more from businesses than keystone ideas and Hollywood-style rhetoric to ensure...