3 Most Important Metrics to Measure Content Marketing Success
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3 Most Important Metrics to Measure Content Marketing Success

An effective content marketing strategy can be the very lifeblood of your business. With a robust game plan for the creation, publication and distribution of useful, insightful, engaging and relevant content, you will be able to build meaningful and lasting relationships with hundreds if not thousands of prospects and customers, and start driving them down your...

Posted by 13th September 201813th September 2018
Your Complete Guide to Telecoms Marketing Trends for 2018
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Your Complete Guide to Telecoms Marketing Trends for 2018

Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket...

Posted by 11th September 201811th September 2018
Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content
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Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content

When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind. For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’re selling,...

Posted by 20th August 201820th August 2018
How to Use Gated Content to Generate Leads
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How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and...

This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands
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This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands

If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of their lead generation. In fact, the customer journey begins with content. 86% of buyers start their process with non-branded searches, and the...

Posted by 1st August 20183rd August 2018
Did I Really Write That? – How to Conduct a Content Audit
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Did I Really Write That? – How to Conduct a Content Audit

What makes carrying out a regular content audit a good practice to get into? You would be hard-pressed to find a single writer today (this author included) who doesn’t look back on earlier work with their teeth clenched in abject embarrassment. Like anything else in life, writing is a skill, and very few people come straight...

Posted by 23rd April 20183rd August 2018
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 20183rd August 2018
Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 20183rd August 2018
Get Your Cyber Security Marketing Locked Down with these Proven Strategies
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Get Your Cyber Security Marketing Locked Down with these Proven Strategies

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million – in a cyber-threat environment where it’s been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000. Data breaches, Denial of Service,...

Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy
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Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy

Gone are the days when “telecommunications” meant the same thing to the buying public as “telephone, fax machine, and directory services.” Digital technology, the internet, and the merging of various data and content streams have added entirely new dimensions to the telecoms landscape. Providers these days are just as likely to be offering office management,...

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