How to Use Gated Content to Generate Leads
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How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and...

Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 20183rd August 2018
Thank Blog it’s Friday – 27-10-17
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Thank Blog it’s Friday – 27-10-17

Hello, markITwrite followers and fans, and welcome to another edition of our regular weekly series which aims to look back at some of the interesting goings on in the world of marketing. We have our ‘Google Doodle of the Week’ feature, plus a couple of stories plucked from the last seven days of marketing news....

Posted by 27th October 20173rd August 2018
Thank Blog it’s Friday!! – 20-10-17
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Thank Blog it’s Friday!! – 20-10-17

Hello, markITwrite followers and fans, and welcome to the first of what we hope will become a regular weekly series which aims to look at some of the interesting goings-on in the world of marketing. We digital marketing gurus/ninjas/junkies [delete tedious clichés as appropriate] spend such an awful lot of time writing about serious business-related...

Posted by 20th October 201710th November 2017