Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content
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Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content

When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind. For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’re selling,...

Posted by 20th August 201820th August 2018
How to Use Gated Content to Generate Leads
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How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and...

This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands
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This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands

If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of their lead generation. In fact, the customer journey begins with content. 86% of buyers start their process with non-branded searches, and the...

Posted by 1st August 20183rd August 2018
Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 20183rd August 2018
Inbound vs. Outbound Marketing – Which is Right for Your Business?
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Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change relatively frequently – such...

Posted by 29th November 20173rd August 2018
How to Use Inbound Marketing to Supercharge Lead Generation
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How to Use Inbound Marketing to Supercharge Lead Generation

As someone who’s pre-university CV includes an outbound call centre, I can say with some experience – nobody likes unsolicited sales calls. “How can I get more sales leads for my business, then?” – I hear you cry. While some companies are working themselves to the bone and spending a fortune on disturbing people trying...

Posted by 18th October 201712th August 2018