“On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts. … combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.”
So says Barbara M. Miller and Brooke Barnett about the use of infographics and why they work.
Indeed, the benefits of infographics for content marketing are well documented – not least in infographics themselves. In 2016 the online world has gone irretrievably visual, and so it’s no wonder that beautiful infographics have become so popular amongst content marketers.
But what is harder to find is some inspirational ideas as to what you can include in infographics. People love them – according to massplanner, infographics are liked and shared 3x more than any other type of content on social media. And businesses love creating them – and so they should. According to the 2016 B2B Content Marketing Report from the Content Marketing Institute, infographics have enjoyed the biggest effectiveness rating increase of all B2B marketing tactics, jumping up from 50% effectiveness in 2015 to 58% in 2016.
But what goes into a good infographic?
It’s a good question, so here are 10 ideas for infographic content to help you out…
10 Ideas for Infographic Content
1. ‘How To…’ Tutorials
The ‘How To…’ content title is a firm favourite for bloggers and video marketers the world over – but why not turn the tutorial into an infographic?
According to Springer Link, people following directions with text and illustrations do 323% better than people following directions without illustrations. So, by all means keep writing your ‘How To…’ tutorial blogs, but back them up with some funky infographics.
Infographics lend themselves perfectly to drawing comparisons. Here are some ideas:
- This product/service vs. that product/service
- Your solution vs. their solution
- Old processes vs new processes
These types of infographics are simple to produce, and easy for users to consume the information. Here’s an example of one we did a while back, pitting Netflix against Amazon Prime.
Testimonial marketing should never be undervalued. Proof that your product or service really is as good as you say it is can only ever be confirmed by the real people who use it.
Garnering testimonials is one thing, but making sure that your wider audience and potential new customers see and read them is another. So why not bring them to life in a funky infographic? Make it bright and compelling and it will garner plenty of clicks and shares across your networks, spreading the social proof that you need to win more business from far and wide.
Got an evolutionary story to tell – perhaps of your own company’s growth, or maybe the evolution of your industry at large?
The combination of text and imagery that only infographics provide make the form perfect for telling the evolutionary tale of pretty much anything.
Is there a new product on the market that would interest your audience? Instead of writing a review, why not detail all the finer product specifications in a stunning infographic?
We created an infographic preview shortly prior to the launch of the iPhone 6. It went down a storm amongst our tech-enthused audience who were all waiting to see where Apple was headed with its at-the-time latest handset.
Perhaps you offer something like a social media marketing service. Great! But what does that entail?
Infographics can be used to deconstruct the components of the engine that you use to run almost any service. Think in terms of the individual services you offer, the tools you employ, the benefits for the end user, and the team members involved. Divide all this information up within your infographic, and then use the design to show how it all combines into one, fully-functioning super-valuable whole. These aren’t the types of infographics that are likely to go viral, but instead serve as an engaging sales tool you can present to prospects.
Other things can be deconstructed, too – recipes, mechanical engines, software products…. The only limit is your creativity and imagination.
Need to warn your users about something? Make them impossible to ignore with a stunning infographic.
Here are some ideas:
- Top 10 myths debunked
- The dangers of using this, that or the other
- Most costly mistakes to avoid at all costs
What’s trending in your industry? How does it compare to past trends? What are future trends expected to look like?
Infographics form the perfect showcase for all your wow-figures.
9. Cause and Effect
When this happened, it caused that happen, which in turn led to this other thing happening, which ultimately ended up with the situation we find ourselves in today.
Cause and effect infographics are easy to follow and provide a stunningly visual way to tell the story of a particular domino effect that concerns your industry.
The most well-known of all infographic forms – the list-post infographic.
Got 10 or more ideas for how your clients might use your products? How about the top benefits of your service? 21 things you never knew about something?
Lists are as popular in blog format as they are in infographics – so mine your old content for repurposing, or just start afresh with a brand new list-post infographic today.
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Want a professional designer to take care of your infographic content at affordable rates? Get in touch with us here at markITwrite today. We provide infographics and data visuals that will make your content leap out and bring more traffic to your door.
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