Did I Really Write That? – How to Conduct a Content Audit
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Did I Really Write That? – How to Conduct a Content Audit

What makes carrying out a regular content audit a good practice to get into? You would be hard-pressed to find a single writer today (this author included) who doesn’t look back on earlier work with their teeth clenched in abject embarrassment. Like anything else in life, writing is a skill, and very few people come straight...

Posted by 23rd April 201823rd April 2018
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 201819th April 2018
How to Write Killer Content for Your Tech Company
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How to Write Killer Content for Your Tech Company

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look...

Posted by 23rd October 20178th November 2017