Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content
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Let’s Get this Show on the Road: Your Complete Guide to Top-of-the-Funnel Content

When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind. For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’re selling,...

Posted by 20th August 201820th August 2018
How to Use Gated Content to Generate Leads
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How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and...

This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands
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This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands

If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of their lead generation. In fact, the customer journey begins with content. 86% of buyers start their process with non-branded searches, and the...

Posted by 1st August 20183rd August 2018
#NoFilter Necessary with Our Guide to Social Media Marketing
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#NoFilter Necessary with Our Guide to Social Media Marketing

Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process. Content marketing plays the long game and it’s very good...

Did I Really Write That? – How to Conduct a Content Audit
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Did I Really Write That? – How to Conduct a Content Audit

What makes carrying out a regular content audit a good practice to get into? You would be hard-pressed to find a single writer today (this author included) who doesn’t look back on earlier work with their teeth clenched in abject embarrassment. Like anything else in life, writing is a skill, and very few people come straight...

Posted by 23rd April 20183rd August 2018
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 20183rd August 2018
Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 20183rd August 2018
Inbound vs. Outbound Marketing – Which is Right for Your Business?
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Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change relatively frequently – such...

Posted by 29th November 20173rd August 2018
How to Market Your SaaS Company
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How to Market Your SaaS Company

Software as a service (SaaS) is one of the biggest trends to hit the producers of IT solutions in a long time. Gone are the days when customers walked into a store and picked up the latest version of their favourite software package on a CD or DVD ROM – or even downloaded it wholesale...

Posted by 21st November 20173rd August 2018
Be the Final Word in FinTech with these Mind-Blowing Marketing Hacks
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Be the Final Word in FinTech with these Mind-Blowing Marketing Hacks

FinTech, or the merging of financial services with technology for the digital era, has the potential to compete on equal terms with – and even surpass – more traditional methods of finance delivery. At the heart of the FinTech phenomenon are innovative technologies and techniques, capable of disrupting and recreating the established methods of transacting...

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