How to Use Gated Content to Generate Leads
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How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and...

Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 20183rd August 2018
Inbound vs. Outbound Marketing – Which is Right for Your Business?
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Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change relatively frequently – such...

Posted by 29th November 20173rd August 2018
How to Market Your SaaS Company
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How to Market Your SaaS Company

Software as a service (SaaS) is one of the biggest trends to hit the producers of IT solutions in a long time. Gone are the days when customers walked into a store and picked up the latest version of their favourite software package on a CD or DVD ROM – or even downloaded it wholesale...

Posted by 21st November 20173rd August 2018
How to Take Your Online Sales to the Next Level in Time for Christmas
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How to Take Your Online Sales to the Next Level in Time for Christmas

There’s no such thing as too many sales for an ecommerce company. Whichever market a business is operating in, there should always be a focus on increasing the number of products ringing through those virtual registers. However, it can sometimes be confusing to establish where improvements can be made. Any changes put in place are...

Posted by 16th November 20173rd August 2018
Be the Final Word in FinTech with these Mind-Blowing Marketing Hacks
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Be the Final Word in FinTech with these Mind-Blowing Marketing Hacks

FinTech, or the merging of financial services with technology for the digital era, has the potential to compete on equal terms with – and even surpass – more traditional methods of finance delivery. At the heart of the FinTech phenomenon are innovative technologies and techniques, capable of disrupting and recreating the established methods of transacting...

Five Proven Strategies for Improving Your Online Exposure
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Five Proven Strategies for Improving Your Online Exposure

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small businesses can start to wonder how on earth they can get noticed in the swirling online maelstrom. Without putting too much...

Posted by 6th November 20173rd August 2018
Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy
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Have the Phone Ringing Off the Hook with your Telecoms Marketing Strategy

Gone are the days when “telecommunications” meant the same thing to the buying public as “telephone, fax machine, and directory services.” Digital technology, the internet, and the merging of various data and content streams have added entirely new dimensions to the telecoms landscape. Providers these days are just as likely to be offering office management,...

How to Get Quality Inbound Links
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How to Get Quality Inbound Links

Almost everyone knows, if you want your business to be successful in the digital space, SEO is the key. They also know, the best way to get people to return to their website time and time again is with regular and good quality content. Whether the content in question consists of blogs, articles, white papers,...

Posted by 25th October 20176th August 2018
How to Use Inbound Marketing to Supercharge Lead Generation
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How to Use Inbound Marketing to Supercharge Lead Generation

As someone who’s pre-university CV includes an outbound call centre, I can say with some experience – nobody likes unsolicited sales calls. “How can I get more sales leads for my business, then?” – I hear you cry. While some companies are working themselves to the bone and spending a fortune on disturbing people trying...

Posted by 18th October 201712th August 2018
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