How to Use Inbound Marketing to Supercharge Lead Generation
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How to Use Inbound Marketing to Supercharge Lead Generation

As someone who’s pre-university CV includes an outbound call centre, I can say with some experience – nobody likes unsolicited sales calls. “How can I get more sales leads for my business, then?” – I hear you cry. While some companies are working themselves to the bone and spending a fortune on disturbing people trying...

Posted by 18th October 201723rd October 2017
Financial Services Marketing in the Digital Age
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Financial Services Marketing in the Digital Age

Competition within the financial services sector is fierce, given the vast numbers of potential and existing investors, home buyers, savers and other customers out there, and the huge sums of money involved. But, let’s face it: while banks, credit unions, building societies, insurance companies, hedge fund managers, and investment brokers may be offering an essential...

How to Grow Your Website Traffic with Infographics
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How to Grow Your Website Traffic with Infographics

The number of web users searching for infographics has exploded over the past few years. Between 2012 and 2014, demand for infographics increased by 800%, and there’s little reason to suspect that the web’s appetite for them has dropped off. In today’s world of information overload – which, according to research, has rendered the human...

Is Content Marketing Worth the Investment?
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Is Content Marketing Worth the Investment?

Is content marketing worth it? This question has been vexing marketing professionals concerned by a lack of progress from traditional methods of advertising and promotion. Though brands and services can seldom go wrong with an innovative concept or catchy slogan, the digital economy demands more from businesses than keystone ideas and Hollywood-style rhetoric to ensure...