Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 20183rd August 2018
Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?
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Talking ‘Bout my Regulation: What Does the GDPR Mean for Marketers?

Data is an incredibly useful tool which marketing professionals can employ to make sure their efforts are directed in the most productive ways possible. However, the immediate implementation of the GDPR is set to (literally) rewrite the rules. The General Data Protection Regulation (GDPR) is a new EU directive which is due to replace the...

Posted by 16th January 20183rd August 2018
Thank Blog it’s Friday!! – 24/11/17
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Thank Blog it’s Friday!! – 24/11/17

Hello there and welcome to a brand new edition of your favourite weekly marketing roundup – Thank Blog it’s Friday. It’s been an exciting week here in the markITwrite office producing a ton of great material for clients, new and old. However, we’re never too busy to bring you regular features, Google Doodle of the...

Posted by 24th November 20173rd August 2018
Thank Blog it’s Friday!! – 17/11/2017
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Thank Blog it’s Friday!! – 17/11/2017

Greetings and salutations my busy markITwrite bees, and welcome to another edition of the seminal and ground-breaking TBIF. We almost didn’t have time to bring you an episode this week, but we know how disappointed you’d all be without some hard-hitting and fearless journalism to sup your coffee to. So, I have taken some time...

Posted by 17th November 20173rd August 2018
Thank Blog it’s Friday
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Thank Blog it’s Friday

Hello, markITwriters, and welcome to another edition of your friendly neighbourhood weekly roundup. We have our regular Google Doodle of the Week and Big Question features for you, as well as a couple of our favourite stories from the last seven days of marketing news – and they both have a decidedly seasonal feel to...

Posted by 10th November 20173rd August 2018
Thank Blog it’s Friday – 27-10-17
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Thank Blog it’s Friday – 27-10-17

Hello, markITwrite followers and fans, and welcome to another edition of our regular weekly series which aims to look back at some of the interesting goings on in the world of marketing. We have our ‘Google Doodle of the Week’ feature, plus a couple of stories plucked from the last seven days of marketing news....

Posted by 27th October 20173rd August 2018