5 Reasons You Should “Like” Social Media for Your Business
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5 Reasons You Should “Like” Social Media for Your Business

Social media usage statistics continue to confirm that this part of the digital realm attracts a substantial global following. Studies conducted by We Are Social suggest that the number of social media users worldwide in 2018 is 3.196 billion, up 13% year-on-year. (Image source: smartinsights.com) Whichever way you look at it, that’s an enormous number of...

#NoFilter Necessary with Our Guide to Social Media Marketing
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#NoFilter Necessary with Our Guide to Social Media Marketing

Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process. Content marketing plays the long game and it’s very good...

Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success
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Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 months. This means that, by this time next year, close to 97% of B2B marketers should be fully immersed in a content marketing strategy. (Image source:...

Posted by 18th April 20183rd August 2018
Inbound vs. Outbound Marketing – Which is Right for Your Business?
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Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change relatively frequently – such...

Posted by 29th November 20173rd August 2018
Five Proven Strategies for Improving Your Online Exposure
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Five Proven Strategies for Improving Your Online Exposure

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small businesses can start to wonder how on earth they can get noticed in the swirling online maelstrom. Without putting too much...

Posted by 6th November 20173rd August 2018
Financial Services Marketing in the Digital Age
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Financial Services Marketing in the Digital Age

Competition within the financial services sector is fierce, given the vast numbers of potential and existing investors, home buyers, savers and other customers out there, and the huge sums of money involved. But, let’s face it: while banks, credit unions, building societies, insurance companies, hedge fund managers, and investment brokers may be offering an essential...