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When our dearly departed founder graduated from university with a first-class creative writing degree, she had a single vision. During her studies she had become incredibly frustrated with the low quality of online content and accurately predicted that a time would soon come where Google would update its algorithms to weed out poorly written and keyword stuffed material.

She set her sights on creating a content marketing agency with quality writing as its main selling point and The Inky Squid was born.

Kerry Butters may no longer be with us, but her vision still permeates everything we create, and each word we write continues her legacy. Our talented and passionate team of writers and marketing experts works with a global database of clients to develop and promote superior content across a range of industries.

The Inky Squid

Our team is small but perfectly formed and we only invite the very best writers to join us. Each member of The Inky Squid family is educated to at least degree level and knows all too well the importance of combining quality writing with in-depth research and a thorough understanding of the topic.

While we built our reputation on the quality of our writing, it doesn't end there. We back our content creation up with a deep knowledge of the mechanics of digital marketing and employ experts in the fields of social media, graphic design, photography, lead generation, email marketing, social listening, and more.

The Inky Squid has evolved from a creator of high-quality content to a fully featured digital marketing agency - offering all the services our customers need to make sure their brand gets all the attention it deserves.

Our Team

Martin Butters

MARKETING & SOCIAL MEDIA DIRECTOR

Martin graduated from The University of St Mark and St John in 2004 with a degree in English Literature, Theology and Philosophy

John Waldron

CONTENT DIRECTOR

John holds a first-class degree in English with Creative Writing, as well as a Master's degree in Professional Writing which he completed with distinction.

Des Nnochiri

CONTENT WRITER

Des graduated from the University of Leeds in 1988 with a Master's degree in Civil Engineering with Architecture

Gary Smith

SENIOR EDITOR

Gary graduated from Plymouth University in 2016 with a degree in Psychology.

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Latest Blogs

Up to date with whats going, check out our latest blogs

Four Essential Pillars of Great Web Copy

07-12-2021 -

Many a sleek, beautifully-designed website has been tanked by poor web copy.

Not everyone can code a backend in Python, but writing coherent sentences is a pretty widespread skill. Unfortunately, this often leads people into the trap of thinking that web copy is the least important thing to worry abou

Hyperautomation is the new automation

17-09-2021 -

According to Gartner, who have categorized it a top 10 strategic trend for 2020 and an “unavoidable market state”, hyperautomation is part of a trend that

The Verticalization of SaaS

17-09-2021 -

In an article in 2015 — and in a follow-up in 2017 — U.S. venture capital firm Bessemer Venture Partners reflected on why industry-specific cloud software companies like athenahealth, DealerTrack and Guidewire rarely received as muc

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