Trying to navigate the world of marketing can be like trying to find your way through a maze. There’s so much to learn, understand, and dozens of different terms to get your head around when considering strategies to take your business to the next level.
And this is exactly why we at markI
When it comes to choosing a creative digital agency to write your tech articles, it can be tricky picking the right one. After all, with so many companies promising the world, how are you supposed to know which is the best fit for your business?
Well, we not only think we’ve got the answer to that question, we believe we are the answe
Considering how effective and valuable content marketing is to businesses in the digital age, it’s no surprise that there is an intimidating number of them to choose from. But separating the pros from the posers is important, as it can mean the difference between a significant boost in sales and your marketing budget going down the drain.
Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.
We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w
Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.
When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh
Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first