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Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket 4G coverage have now become base-level expectations – and 5G is just around the corner.

An effective content marketing strategy can be the very lifeblood of your business. With a robust game plan for the creation, publication and distribution of useful, insightful, engaging and relevant content, you will be able to build meaningful and lasting relationships with hundreds if not thousands of prospects and customers, and start driving them down your sales funnel.

Social media is continuing to be a big deal in almost every aspect of life, and business is no exception. However, while there are general rules which can be applied to many industries, it never hurts to look at some of the nuances which can apply to specific fields such as telecoms.

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small busine

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change r