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In August this year, the Wall Street Journal reported on an unusual case of AI being used in hacking. Using AI, the attackers were able to impersonate a CEO’s

Event planning is a unique industry in that it requires a broader knowledge of various markets than many others do. A planner must be able to adapt to whichever industry they are hired to put on an event for and must have a solid understanding of the landscape of that sector in order to be able to effectively promote it.<

When it comes to doing any kind of content marketing for your business, it should always be with the sales funnel in mind.

For the uninitiated, the sales funnel is a handy illustrative device which elegantly demonstrates how a prospect first becomes aware of your brand, then becomes interested in the product or service you’

Competition is squeezing the bottom line. Inefficient marketing has handicapped the top line. Stuck in between, managed service providers who need an efficient, productive and cost-effective MSP content marketing strategy to jumpstart business growth.  

Accordin

According to the Ponemon Institute, the average annual cost of cyber attacks worldwide is about $9.5 million. There’s no shortage of potential vi

You’ve probably heard of Point of Sale or POS systems by now, but, if you’ve never used one in your business, you may not be aware of the awesome tools these modern systems come equipped with. From inventory management to more accurate marketing, POS systems have a lot to offer businesses of all sizes. If you’re looking to streamline your business and

Trying to navigate the world of marketing can be like trying to find your way through a maze. There’s so much to learn, understand, and dozens of different terms to get your head around when considering strategies to take your business to the next level.

And this is exactly why we at markI

When it comes to choosing a creative digital agency to write your tech articles, it can be tricky picking the right one. After all, with so many companies promising the world, how are you supposed to know which is the best fit for your business?

Well, we not only think we’ve got the answer to that question, we believe we are the answe

Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.

We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w

Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.

When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small busine

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change r

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million - in a cyber-threat environment where it's been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000.

Data breaches, Denial of Service, ransomware, phishing scams, and good old-fash

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 mo

To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst. People started defaul

Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process. Content marketing plays

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed. We

If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the

Social media usage statistics continue to confirm that this part of the digital realm attracts a substantial global following. Studies conducted by We Are Social suggest that the number of social media users worldwide in 2018 is 3.196 billion, up 13% year-on-year.