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2nd December 2019 - - 0 comments
Content Marketing for Cyber Security Firms – Make 2020 the Year

According to the Ponemon Institute, the average annual cost of cyber attacks worldwide is about $9.5 million. There’s no shortage of potential vi

27th September 2019 - - 0 comments
5 Ways a POS System Can Help You Streamline Operations

You’ve probably heard of Point of Sale or POS systems by now, but, if you’ve never used one in your business, you may not be aware of the awesome tools these modern systems come equipped with. From inventory management to more accurate marketing, POS systems have a lot to offer businesses of all sizes. If you’re looking to streamline your business and

15th July 2019 - - 0 comments
markITwrite's A to Z of Must-Know Marketing Terms for 2019

Trying to navigate the world of marketing can be like trying to find your way through a maze. There’s so much to learn, understand, and dozens of different terms to get your head around when considering strategies to take your business to the next level.

And this is exactly why we at markI

24th June 2019 - - 0 comments
6 Reasons You Should Choose markITwrite for Your Tech Content Needs

When it comes to choosing a creative digital agency to write your tech articles, it can be tricky picking the right one. After all, with so many companies promising the world, how are you supposed to know which is the best fit for your business?

Well, we not only think we’ve got the answer to that question, we believe we are the answe

18th March 2019 - Gary Smith - 0 comments
The Home Stretch: Your Complete Guide to Bottom-of-the-Funnel Content

Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.

We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w

11th March 2019 - - 0 comments
Feeling the Burn: Your Complete Guide to Middle-of-the-Funnel Content

Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.

When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh

30th November -0001 - Gary Smith - 0 comments
How to Write Killer Content for Your Tech Company

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first

30th November -0001 - Gary Smith - 0 comments
5 Proven Strategies for Improving Your Online Exposure

It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small busine

30th November -0001 - Gary Smith - 0 comments
Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change r

30th November -0001 - - 0 comments
Get Your Cyber Security Marketing Locked Down with these Proven Strategies

According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million - in a cyber-threat environment where it's been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000.

Data breaches, Denial of Service, ransomware, phishing scams, and good old-fash

30th November -0001 - Gary Smith - 0 comments
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 mo

30th November -0001 - Gary Smith - 0 comments
Beyond Bitcoin – A Blockchain Primer

To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst. People started defaul

30th November -0001 - Gary Smith - 0 comments
#NoFilter Necessary with Our Guide to Social Media Marketing

Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process. Content marketing plays

30th November -0001 - John Waldron - 0 comments
How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed. We

30th November -0001 - Gary Smith - 0 comments
This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands

If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the

30th November -0001 - Gary Smith - 0 comments
5 Reasons You Should

Social media usage statistics continue to confirm that this part of the digital realm attracts a substantial global following. Studies conducted by We Are Social suggest that the number of social media users worldwide in 2018 is 3.196 billion, up 13% year-on-year.

30th November -0001 - Gary Smith - 0 comments
Why Telecoms Companies Should Be Focusing on Customer Experience

Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business. However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the business battl

30th November -0001 - - 0 comments
Your Complete Guide to Telecoms Marketing Trends for 2018

Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices,

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