Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.
We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w
Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.
When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh
Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first
It’s easy to look at the engagement big brands get on social media, and despair. With Coca-Cola and Starbucks et al getting thousands of likes, comments and shares every time they post something, small busine
Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change r
According to the Ponemon Institute, globally the average annual cost of cyber-attacks is somewhere in the region of $9.5 million - in a cyber-threat environment where it's been estimated that a single hour of downtime on the computer network of a small to medium-sized business can cost them around $45,000.
Data breaches, Denial of Service, ransomware, phishing scams, and good old-fash
To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst. People started defaul
Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process. Content marketing plays
Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed. We
If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the
Social media usage statistics continue to confirm that this part of the digital realm attracts a substantial global following. Studies conducted by We Are Social suggest that the number of social media users worldwide in 2018 is 3.196 billion, up 13% year-on-year.
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business. However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the business battl
18-03-2019 - Gary Smith
25-10-2018 - John Waldron
Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket 4G coverage have now become base-level expectations – and 5G is just around the corner....