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Four Essential Pillars of Great Web Copy

07-12-2021 -

Many a sleek, beautifully-designed website has been tanked by poor web copy.

Not everyone can code a backend in Python, but writing coherent sentences is a pretty widespread skill. Unfortunately, this often leads people into the trap of thinking that web copy is the least important thing to worry abou

Hyperautomation is the new automation

17-09-2021 -

According to Gartner, who have categorized it a top 10 strategic trend for 2020 and an “unavoidable market state”, hyperautomation is part of a trend that

The Verticalization of SaaS

17-09-2021 -

In an article in 2015 — and in a follow-up in 2017 — U.S. venture capital firm Bessemer Venture Partners reflected on why industry-specific cloud software companies like athenahealth, DealerTrack and Guidewire rarely received as muc

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