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Trying to navigate the world of marketing can be like trying to find your way through a maze. There’s so much to learn, understand, and dozens of different terms to get your head around when considering strategies to take your business to the next level.

And this is exactly why we at markI

Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.

We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w

Following on from our guide to top-of-the-funnel (ToFu) content, it only seems right that we head further down the cone and show you the best way to attack the other two levels as well.

When one leaves the top and heads down towards the bottom, one inevitably passes through the middle – and this is where our journey through the sales funnel sh

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first