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18th March 2019 - Gary Smith - 0 comments
The Home Stretch: Your Complete Guide to Bottom-of-the-Funnel Content

Hello and welcome to the final chapter of our three-part guide for using content to guide your prospects through the sales funnel.

We have already taken you through generating leads with awareness-building top-of-the-funnel (ToFu) content, and we’ve laid out the best way to nurture those leads w

30th November -0001 - Gary Smith - 0 comments
How to Write Killer Content for Your Tech Company

Writing content isn’t easy. Lots of aspiring writers – this author included – began their careers under the illusion transcribing their thoughts into the written word was a relatively simple thing to achieve. However, ask any writer who has been practicing their craft for any length of time and they’ll likely tell you they look back on the pieces they wrote when first

30th November -0001 - Gary Smith - 0 comments
Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change r

30th November -0001 - Gary Smith - 0 comments
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 mo

30th November -0001 - John Waldron - 0 comments
How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed. We

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