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30th November -0001 - Gary Smith - 0 comments
Inbound vs. Outbound Marketing – Which is Right for Your Business?

Inbound marketing and outbound marketing are very different schools of thought when it comes to promoting your brand. This is not to say they can’t both be employed alongside one another, but the philosophies and methods behind them are not interchangeable. While the techniques used in a marketing strategy may change r

30th November -0001 - Gary Smith - 0 comments
5 Reasons You Should

Social media usage statistics continue to confirm that this part of the digital realm attracts a substantial global following. Studies conducted by We Are Social suggest that the number of social media users worldwide in 2018 is 3.196 billion, up 13% year-on-year.

30th November -0001 - Gary Smith - 0 comments
Why Telecoms Companies Should Be Focusing on Customer Experience

Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business. However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the business battl

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Your Complete Guide to Telecoms Marketing Trends for 2018

25-10-2018 - John Waldron

Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket 4G coverage have now become base-level expectations – and 5G is just around the corner....

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