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Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket 4G coverage have now become base-level expectations – and 5G is just around the corner.
Social media is continuing to be a big deal in almost every aspect of life, and business is no exception. However, while there are general rules which can be applied to many industries, it never hurts to look at some of the nuances which can apply to specific fields such as telecoms.
Having a fantastic product or service at an attractive price point used to be all you needed to win customers and build a successful business. However, in the digital age – where lines between markets are more blurred, more businesses than ever are offering similar products at great prices, and customers are finding they wield the power of unprecedented choice – the business battl
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25-10-2018 - John Waldron
Telecoms marketing is facing some big challenges in 2018. Just a few years ago, telecoms brands could successfully differentiate in terms of tariffs, data, texts, and 80% 3G coverage. Not anymore. Consumers may have been impressed by cheaper prices, 100 minutes, and unlimited texts in the late-2000s. But, a decade on, super-fast broadband and blanket 4G coverage have now become base-level expectations – and 5G is just around the corner....
25-10-2018 - John Waldron
An effective content marketing strategy can be the very lifeblood of your business. With a robust game plan for the creation, publication and distribution of useful, insightful, engaging and relevant content, you will be able to build meaningful and lasting relationships with hundreds if not thousands of prospects and customers, and start driving them down your sales funnel....
25-10-2018 - Gary Smith
Social media is continuing to be a big deal in almost every aspect of life, and business is no exception. However, while there are general rules which can be applied to many industries, it never hurts to look at some of the nuances which can apply to specific fields such as telecoms....
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