Email marketing remains one of the most effective B2B content marketing strategies for generating leads and nurturing prospective buyers through the sales funnel. By communicating directly with your contacts, you have a unique opportunity to build lasting relationships, deliver highly-targeted, fully-personalised content to the right people at the right time, and encourage commercial action.
Email plays a powerful role at every stage of the buyer's journey - from the consideration phase where prospects are researching your products and pitting your offering against competitors, through to the purchase stage and onto post-purchase customer retention.
Our content marketing services are designed from the ground up to help you capture contact information and build your email lists. Our strategists then leverage industry-leading email marketing software to segment those lists based on key factors such as job title, demographics, location, website activity, download history and purchase history.
From here, drip email campaigns are put into action to deliver targeted, personalised content to each prospect or customer, with each message designed to keep your contacts interested in your brand offerings. Automatic email replies are sent out to welcome or thank contacts at each stage, with all open rates, click-through rates and successful conversions accurately recorded.
At The Inky Squid, we help you get more out of your email marketing. Our strategists work with you to understand your target audiences, define what content to send to which contacts, and design and manage your campaigns from start to finish. Our professional writers craft the written content, including compelling subject lines and full body text, and our graphic design team build the templates to include rich media and strong, expertly-placed CTA buttons.
Particularly in crisis situations like the pandemic of 2019 novel coronavirus (COVID-19), rapid response to incidents and the fast-tracking of clinical tests and medical research require huge movements of information -- much of it, of a highly sensitive and/or personal nature.
With the use of cloud-based infrastructures and mobile
With print media going out of fashion, more brands are relying on digital marketing to expand their customer bases. Arguably, the best aspect of digital marketing is that it is accessible to businesses of any size, age and budget.
There is no one solution to suit all, but we’ll go over a few options worth considering for any
Beth Powell, Expeed Software
Doug Nebeker, Power Admin
Denise Darienzo, net2phone
Viktoriya Gorod, Starwind Software
Bill Lewis, New Offerings