18 June

09:00 – 10:00
The goals of content marketing: PR-effect, HR-branding, increased loyalty, sales growth and SEO-effect. The role of content marketing in website promotion, increasing website citations.

10:00 – 11:00
Competitor traffic: which sites bring them the most traffic and how we can apply this to our strategy

11:00 – 12:00
Analysis of the competitors’ traffic, which will help to find the sites where your target audience is present, and their reaction to the thematic publications and will prompt successful types of content.

12:00 – 01:00
SEO-strategy: how to get stable results

01:00 – 02:00
Lunch

02:00 – 03:00
How to survive Google Updates. Check list with action algorithm for sites that have lost positions during the Updates

03:00 – 04:00
How to do SEO for outsourcing and SaaS companies

04:00 – 06:00
Open discussion, answers to questions. Closing