June 16

09:00 – 09:30
Introductory speech of the speakers

09:30 – 10:30
Website promotion with outdated content. Linking and more

1. Selection of pages for strengthening
2. Working methods of linking
3. An example of implementation

10:30 – 12:00
Theory and practice of Internal Linking

1. What is it and why?
2. Types of linking and cases
3. Evaluation of linking and data driven changes
4. Features in language versions

12:00 – 01:00
Link building.

1. Differences between local and national / transnational ranking algorithms
2. Link graph vs knowledge graph
3. What links affect the content of the knowledge graph
4. What does EAT have to do with it
5. Link markup

01:00 – 02:00
Lunch

02:00 – 03:00
How to achieve high positions in search results with the help of content preparation. How to find conversion queries without using Ahrefs? Features of working with content for IT business: what to write about and who is needed for this?
Cases and examples of working with different niches

03:00 – 04:00
Checklists for hiring copywriters and writing SEO content in different languages

1. Hiring and creating a content plan without knowing the language of the target audience
2. What are the main processes to set up in a copywriting team
3. Checklist and life hacks for content that both users and Google will love

04:00 – 05:00
Technical SEO for marketplaces. Realizing the internal potential by 100%

1. Typical technical problems of large sites
2. What to look for in the first place when auditing e-commerce sites and marketplaces
3. Options for solving problems with content
4. How to minimize the risks of negative impact of updates

05:00 – 06:30
Panel discussion. Summarizing the results of the first day.