How to insert keywords organically into SEO-article

Dallas Helen

In promoting a particular resource on the Internet, text keywords play an important role. The keywords chosen correctly depend on whether a particular resource will be found by search engines when a user queries. Organically placed keys directly impact the possibility of a site reaching the top of the rankings.

What are keywords?

There is a lot of information on the Internet, and it is only getting bigger over time. However, it is easy for users to find the content they seek. This is possible thanks to keywords: The special search algorithms select for the user from a large amount of material only those that correspond to the query.

A person makes a search query on the subject and enters keywords into the search engine. Then, accordingly, the system selects the relevant articles.

Types of occurrences

  • Exact – they are inserted in the text without changing the form, without inserting punctuation;
  • Imprecise – you may use word forms and change the keys;
  • Diluted – you may insert a couple of words in the main keywords, but you still cannot inflect the latter.

Rules for placement of keys in the article

For a proper fit, it is important to know how to arrange the keys in the text. Specific rules should be followed. Let’s figure it out. So, the keywords:

  • You must insert exactly as much as the customer requires. In doing so, you should not allow over-spamming. Otherwise, the reader will not be clear about what he wanted to tell;
  • It is not recommended to use starting sentences (unless required by the client). SEO words look more harmonious in the middle of a sentence;
  • they must be evenly spaced throughout the text;
  • As a percentage of the text as a whole should be two to five percent.

Various synonyms for the keyword should be used organically. Such skill is evidence of the performer’s high level of knowledge and talent. An example of the correct use of keys in an article can be found here – playfortuna.net.br.

It is not necessary to use 2 identical keys in adjacent sentences of the text. Moreover, they should not be placed, separated by a comma, in the same sentence.

The article should be keywords or phrases in the occurrence of indirect, diluted: use such linguistic features as inflection, conjugation, other, as well as complement the keywords in different words.

In each SEO text, the keyphrases should be used without modification in exact occurrence. They are first inserted in the headline, then in the first paragraph, and a third time in the second half of the article: preferably at the beginning of the article.

Each SEO word should be relevant to the topic of the material (unless required otherwise by the client). It is important to give an optimal answer to the query used!

At the same time, the keywords should be visible not to readers (even if a copywriter with experience reads the article), but only to search engine robots.

As for the grouping of keywords, you can do it by type, property or commercial query (price, order, purchase, and so on).

For groups (each of them), write a single paragraph, ideally with a subheading. If you combine keywords (a few), the author can create the readable text “without nausea”. In the end, the text material will be much better. But such bundling is worth discussing first since not all clients agree to it.

In general, the following algorithm should be followed when integrating keywords into the text:

  • Start with the subject matter of the article;
  • See whether it is appropriate to use the keys in certain text positions;
  • Do not use a construction-templates, which immediately give out a word key;
  • Simplify sentences – users need the information to be presented clearly, precisely and in a specific form by the author. When the text is overloaded with complex sentences, and the essence is difficult to grasp, the user is likely to close the tab with such material quickly.

It is important to remember: the author’s task is to please people, not search engine crawlers.

It is necessary to follow these recommendations and stick to them when writing texts. If the performer adheres to existing rules, his or her articles are more likely to be read to the end, and readers do not “stumble” in the sight of sloppily constructed language structures.

Do not forget the main thing: finding a particular article in the output, the user wants to get the most information on the subject of his interest. You need to provide them with this information to solve their problem and to acquire a potential customer and a loyal reader.