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30th November -0001 - Gary Smith - 0 comments
Target Locked: Why Buyer Personas Are the Secret to Content Marketing Success

As of 2018, 91% of B2B marketers were using content marketing, with over half of the remaining 9% planning to launch a content marketing strategy within the following 12 mo

30th November -0001 - Gary Smith - 0 comments
Beyond Bitcoin – A Blockchain Primer

To begin the book on blockchain we must flashback to the year 2007. The global economic crisis was beginning to take root. House prices were falling dramatically as the US sub-prime mortgage industry’s bubble well and truly burst. People started defaul

30th November -0001 - Gary Smith - 0 comments
#NoFilter Necessary with Our Guide to Social Media Marketing

Why is social media still a powerful tool to promote your business? The answer is simple, it’s all about efficiency. There’s no more efficient way to engage with your customers, keep your brand in their awareness, and begin that all important top of the funnel marketing process. Content marketing plays

30th November -0001 - John Waldron - 0 comments
How to Use Gated Content to Generate Leads

Gated content is one of the most effective lead generation tools in the content marketer’s arsenal. It can, however, be a little tricky to decide which of your content assets should be “locked” behind a gate, what information you should solicit from your prospects in exchange for access, and where exactly in the sales and marketing funnel gated content should be deployed. We

30th November -0001 - Gary Smith - 0 comments
This is How You Do It: 4 of the Best B2B Content Marketing Campaigns by Big Brands

If you think your B2B business doesn’t need content marketing, you had better think again. Content marketing works for B2B businesses, with 74% saying content marketing increases both the quantity and quality of the

30th November -0001 - Gary Smith - 0 comments
5 Reasons You Should

Social media usage statistics continue to confirm that this part of the digital realm attracts a substantial global following. Studies conducted by We Are Social suggest that the number of social media users worldwide in 2018 is 3.196 billion, up 13% year-on-year.

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