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23-01-2022 - - 0 comments
How to Write the Perfect Whitepaper

Capitalising on the fact that readers tend to respond better to genuinely helpful information than to advertising, content marketers often turn to the whitepaper or eBook, as a vehicle for engaging with their audience, while solving a perceived problem or fulfilling a particular need.

This kind of document is one among several content types that can address the needs

17-12-2021 - - 0 comments
The Verticalization of SaaS

In an article in 2015 — and in a follow-up in 2017 — U.S. venture capital firm Bessemer Venture Partners reflected on why industry-specific cloud software companies like athenahealth, DealerTrack and Guidewire rarely received as muc

07-12-2021 - - 0 comments
Four Essential Pillars of Great Web Copy

Many a sleek, beautifully-designed website has been tanked by poor web copy.

Not everyone can code a backend in Python, but writing coherent sentences is a pretty widespread skill. Unfortunately, this often leads people into the trap of thinking that web copy is the least important thing to worry abou

17-09-2021 - - 0 comments
Hyperautomation is the New Automation

According to Gartner, who have categorized it a top 10 strategic trend for 2020 and an “unavoidable market state”, hyperautomation is part of a trend that

14-09-2021 - - 0 comments
Why Automation is Becoming Increasingly Important for Compliance in Banking

Statistics on financial fraud in the UK are startling. In 2020, the banking industry stopped £1.6 billion of unauthorised fraud losses in 2020, slightly over two thirds of all attempted fraud. A total of 2.1 million card numbers were compromise

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Protecting Personal Health Information and Sensitive Data Via Cloud and Mobile

11-05-2022 -

Particularly in crisis situations like the pandemic of 2019 novel coronavirus (COVID-19), rapid response to incidents and the fast-tracking of clinical tests and medical research require huge movements of information -- much of it, of a highly sensitive and/or personal nature.

With the use of cloud-based infrastructures and mobile

6 Essential Digital Marketing Tips for Budding Entrepreneurs

05-05-2022 -

With print media going out of fashion, more brands are relying on digital marketing to expand their customer bases. Arguably, the best aspect of digital marketing is that it is accessible to businesses of any size, age and budget.

There is no one solution to suit all, but we’ll go over a few options worth considering for any

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