What are SEO articles, and how to write them?

Dallas Helen

First of all, let’s decipher the acronym. SEO is short for Search Engine Optimization. The term defines the process of promoting a website. The aim is to attract new users.

SEO text is content optimized for the actual requirements of search engine algorithms. It necessarily contains keywords and phrases that are relevant to user queries.

It is important to clarify a nuance: SEO articles and text have differences. The former is full-fledged material, interesting and useful for users. Articles usually start at three thousand characters and are accompanied by images or videos. SEO texts are special content for online shops. They can be used to fill out product cards, etc. However, these concepts are often equated because the functions and the principle of their creation are the same.

Rules for writing SEO texts

Writing optimized articles involves following structure and content. Understanding how to write SEO texts is worth considering what elements they consist of. The structure should include:

  • Headings (h1-h6). They should be applied in hierarchical order:
    • The first is the title of the article, the highest frequency key should be used when writing it;
    • h2 are subheadings that are used to divide the text into parts;
    • h3 – usually located within the content of h2;
    • h4 and others – are rare but are made in sections under h3 subheadings.
  • Lists. They may be bulleted and numbered. They are used for lists, improving the perception of what is written;
  • Images. It is important to use illustrations appropriate to the subject. They also react to search engines in ranking sites in the search;
  • Videos. Using such elements aims to improve the behavioral factors, ie, videos keep visitors on the site, which will positively impact the metric. When you place the video, you can write Schema.org markup for search engines;
  • Tables;
  • Micro markup. Shema.org makes it easier and simpler for search engines to understand the material. It also facilitates the formation of an improved snippet: it pulls up the image on the mobile version and the publication date on the desktop version. In other words, micro-pagination increases clickability;
  • Relinking. This measure improves the ranking of a website by search engines, allowing additional information to be made available to the user. If you look at an example SEO article, you can see several closed links that lead to other resource pages. This is the link.

Be sure that the content must be divided into small paragraphs to avoid the effect of a continuous “sheet” of words, which is uncomfortable to read and hard to perceive.

Also, SEO text should include a sufficient number of keys. Their calculation is carried out based on analyzing competitors’ sites from the top. It is very important at this stage not to exceed the norm, as over-spam hurts optimization. The keys should be distributed evenly. It is necessary to stick to the recommended volume. Search engine results determine this parameter.

Another important characteristic is uniqueness. Search algorithms ban sites where texts are copied from another resource. Exclude such risks can be due to high-quality material, the uniqueness of which should be at least 90% (for articles with an abundance of terms, allowed 75%). The optimized text must be useful and interesting, with no grammatical errors. In addition, it must be easy to read. This can be achieved by structuring the information using lists and tables. It is also recommended to use LSI words (close to the topic) and internal linking.

Writing SEO articles: Top mistakes that you should avoid

To track all keystrokes, it’s best to use only the search term in the text. The promotion is unaffected by it, so there’s no need to do this.

Keyword Over-spamming

Search engines are not happy with text that is over spammed. Google may penalize overly ambitious writers. Limiting the number of searches per paragraph or text (including morphology) is best.

Many different keys

A similar situation is when you use several keywords in different orders within the text. To do the right thing, create separate texts for different types of furniture.

Unreadable design

There are two main disadvantages to using bullets and numbered list in SEO texts: they can be misused or not used at all. The bullets are meant to be used as a way of listing information such as facts, features, or qualities. Would this article be readable if the errors found in optimized material were listed as bullets? Unreadable. When the text is long, you should format it in plaintext.

You should also avoid long, rambling paragraphs. The best way to communicate is in short fragments (5-6 lines). The article can be better perceived if it is divided up into blocks of semantic content with bold subheadings. For optimal readability, blocks should have a maximum of 600 to 800 characters (without spaces) and paragraphs 300-500.